Joke Productions is proud to play a key role in the recently announced Oxygen rebrand. The NBCUniversal cable network is shifting focus to true-crime programming.
The new Joke Productions series Three Days to Live leads the way as the first series to air under the new direction.
Oxygen will complete the rebrand over the first two quarters of 2017. It becomes a crime destination network for women with all true-crime programming.
Starting this summer, the NBCUniversal cabler will revamp its programming strategy to focus its entire schedule on crime-related programming with appeal to young women.
Deadline Hollywood notes:
Three Days To Live, which was picked up in June and will premiere March 5.
From the official Oxygen press release:
Through stylized and thrilling re-enactments, viewers will be exposed to events that unfold during the critical 72 hours after someone is abducted. It is said that those who don’t come home within the first three days, almost never do.
Joke Productions and Oxygen Rebrand
Three Days to Live continues the several-year collaboration between Oxygen and Joke Productions. Previously, the partnership produced two seasons of She Made Me Do It. The Oxygen rebrand extends that collaboration.
Joke Productions is grateful for the creative freedom Oxygen has provided them. The network allows executive producers Joke Fincioen and Biagio Messina to take creative risks. Each series is a chance to innovate storytelling style and push visuals to new levels.
The married duo is excited about the Oxygen rebrand. They look forward contributing in many ways to the network’s new direction.
Three Days to Live
Each week, law enforcement races a ticking clock to find a missing person.
Visceral recreations and emotional interviews plunge viewers into terrifying events.
As the mystery deepens and time slips away, stakes run high.
Can they save the victim, and expose the monster who made those three days a living nightmare?
Three Days to Live premieres Sunday, March 5 at 9pm 8 central on Oxygen.
Here is the series promo. Please give it a moment to load from Oxygen: